Proper starting a business as a guarantee of its success
Among people who have never been in business, and even among some businessmen widely believed, in the framework of which it is believed that it is necessary start-up capital needed to start a business. Many say they do not open a business, precisely because they do not have start-up capital. Indeed, the money to start a business are important, especially when you do not want to mess with the opening itself. In this case, you can give money to people who know how to open a business and they do. But when there is a desire to do everything yourself, when there is a desire to build a good business, then the money to take second place. In the first place to get a good idea.
A good idea is the correct starting a business. This is confirmed by the fact that there are people who have money, but there is no business. Many can be opened at a specific amount, which they dispose of these people even ask others, what kind of business. It turns out that the money they have, but they have no idea, and therefore, is not, and can not be a business. Moreover, in the world there is no successful business, which was opened by money. All, absolutely all successful business starts with a good idea to spread that apply at all marketing and marketing rights in particular.
Why is the idea - it's the right starting a business? It's simple. Our world is designed so that it is an idea - it is his primary unit. Everything originates from the idea, and if you want to do you get a business, it is necessary to start with an idea. In principle, the business - this is the development of the idea. The money does a businessman - this is just a consequence of a successful business, the successful promotion of the idea. Accordingly, the basic skill that should be a businessman - a skill to promote the idea to the masses. You could even say that the businessman - a man who knows how to promote the idea to the masses. The more he does, the more success it achieves. Businessman - this is the person who develops the idea, and the person who invests money - it's just an investor.
For an investor's really important to have a start-up capital. He is for him like soldiers, which the investor sends into battle. When these men win, they take captives. Captives - it earned money. Businessman works differently, businessman introducing people to the idea of a product or service, after which they become consumers of goods and services. After the introduction of the idea of a businessman gives consumers a product or service, and in return gets them money. The more advanced the idea of a businessman, the more consumers of the goods it receives, and hence the more money earned. At the same time friends with business listed itself invisible hand of the market. It helps a lot to them.
If a businessman is to offer consumers the money in return for their money, it's not a business, and the absurdity of some kind. The idea and only the idea is to offer consumers the businessman, because only the development of the idea creates the basis for the sale were possible. That is why the idea - it is the right beginning of the business and the foundation of a successful business. Sales achieved by the fact that the idea of "infected" some people, who then become customers of certain products. In another case of sale simply impossible, because most of these people will not have the slightest reason to buy any goods or services and spend their money, and when there is no reason, there is no, and the motivation to do it.
The idea is not only important for the business, but also for the manufacturer. It is for him - it's a way to get new buyers of their products. However, the consumer is not a loser, it also benefits from the fact that allows to implement an idea. Without the introduction of the ideas he would sit at home, as well as the consumer goes to the cinema, bars, restaurants, bowling, disco, buys goods and services, which also were once ideas, and now have become a place where people communicate, where they make their life beautiful, and some do find there their second halves. It turns out this here is an interesting symbiosis of business and consumers around the general idea. This symbiosis is actually the foundation for a new generation of business.
Some potential business just pierced on that confuse themselves with investors. Such stories are full, because every year there are many thousands of bankruptcies. Potential entrepreneurs are going to do business, but really engaged in investment. They initially start up the business properly, and their business is natural. Why is that? Because some people think that business - it is simple and easy and start it without any education. As a result, they do not know what the correct starting a business - this is when you start with an idea. Start with an idea - it means, above all, to miss the idea through. Skipping through the ideas themselves allows us to understand it, to understand how the idea works on you, get her feedback.
If you are not a carrier of ideas, it can not pass it on to another person, and not be able to turn it into a consumer and, therefore, not be able to do business. Of course, business is more difficult to do than investment, then it is necessary to think. Investment may take up a lot, but the business - only a select, specially sharpened for business people. Such people are characterized by addition and marketing person. They may very well promote not only business, but also themselves.
Proper starting a business requires some preparation. If an investor it is important to take less, that is, invest less money and sell more, ie get more money, for businessman is important to assess the market. This means that investment and business needs are totally different skills. If you want to do business, you have to figure out how you can create a consumer, you have to figure out how to do it, how much it will cost and that in general it is important to consumers. The investor invests and does not think about the consumer, he thinks only of money, respectively, and had a different strategy - to impose on the consumer that it is beneficial and not offer what consumers really need. Businessman is working with the market, he studies it, and at the heart of the market just yet and is the idea. Accordingly, again to her back, because the idea - it is the beginning of business, the only correct starting a business. In order to properly work through the market, you need to possess marketing at least at the minimum level.
Marketing science is simple, so nothing to fear. The more that you can master it completely free of charge. Now a lot of useful articles on marketing. Accordingly, to obtain a sufficient level of competence in marketing, you can, if you read the article on marketing. You can, of course, focus on the business and marketing a specially trained expert - marketer.